Portfolio: AR Experiential Marketing for Live Events: Driving Engagement Through Immersive Advertising

This project showcases how AR-powered experiential marketing transformed live brand events into interactive, high-impact digital experiences. By integrating AR promotional content into physical event spaces, the brand enabled attendees to explore products, stories, and campaigns in an engaging and memorable way. The solution focused on immersive advertising that encouraged participation, extended dwell time, and increased emotional connection with the brand. Designed for scalability across exhibitions, activations, and roadshows, the experience also supported social sharing and post-event engagement. By combining intuitive interaction design with immersive advertising principles, this AR promotional content helped the brand stand out in crowded event environments while delivering measurable engagement and stronger brand recall.

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