Portfolio: Smart Packaging Meets AR: EFFE Technology Powers Next-Gen Product Demos

EFFE Technology Transforms Product Packaging with AR-Powered Ecommerce Experience

EFFE Technology partnered with a leading health and wellness FMCG brand to reimagine product packaging through an immersive AR product demo campaign. By integrating Web AR directly onto product boxes, customers could scan a QR code and instantly interact with a 3D version of the product—exploring its features, watching how-to videos, and unlocking digital coupons, all from their smartphones.

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