Turn Your Boring Poster into a Smart AR Play
Overview
In today’s competitive world, businesses are constantly looking for innovative ways to connect with customers. Traditional marketing through posters, brochures, catalogs, and banners has always played a vital role in brand communication. However, the challenge lies in making these print materials more interactive and engaging. This is where AR for Marketing comes in.
We partnered with a leading tiles adhesive manufacturing company in the construction and building materials sector to create an interactive AR poster campaign. The idea was simple but powerful by scanning a QR code printed on a poster, catalogue, brochure, or banner, customers could instantly access an engaging video experience.
This project not only enhanced brand visibility but also proved how AR in Marketing can transform traditional advertising into an interactive journey.
The Challenge
The client wanted to showcase their product benefits and usage in a way that was easy to understand and highly memorable. Traditional brochures and posters, while informative, often failed to keep customers engaged.
The company needed a solution that could:
- Deliver product information in a more interactive way.
- Create a memorable experience for potential buyers.
- Differentiate them from competitors in the building materials industry.
- Connect offline marketing (posters and brochures) with online engagement.
That’s where our team introduced the idea of ar marketing using QR codes linked to immersive video content.
The Solution: AR for Marketing
We designed an AR poster that included a strategically placed QR code. When scanned using a smartphone, it triggered a product video that explained the brand’s tile adhesive solutions.
The video was engaging and educational and showcased the real-world application of the product in construction and building material projects. Customers could instantly see how the adhesive worked, its benefits, and why it was a better choice compared to competitors.
The same concept was extended across an AR catalogue, AR brochure, and AR banner. This ensured consistency across multiple marketing channels, both offline and online.
This campaign was not just about technology but about storytelling. By merging traditional print with digital interactivity, we helped the brand communicate its message in a human-centric way.
Execution
- Creative Design—We designed visually appealing posters, catalogues, brochures, and banners that seamlessly integrated QR codes.
- Video Production—A product-focused, storytelling video was created to explain the adhesive’s usage in real construction scenarios.
- AR Integration—Using AR technology, the QR codes were linked to video experiences, making the print materials come alive.
- Testing & Launch—Before rollout, we tested the AR experiences across devices to ensure smooth scanning and instant video playback.
The result was an intuitive experience where anyone scanning the code could interact with the brand in just seconds.
Scan & Experience the Future
Step 1: Scan the QR Code
Open Google Lens, Camera, or any QR scanner and point it at the QR code on the poster/brochure.
Step 2: Open the AR Scanner Page
The QR redirects to a web-based AR scanner that asks for camera permission.
Step 3: Scan the Entire Poster Image
Point your camera at the full poster so the scanner can recognize it.
Step 4: Watch the AR Video Play
Once the image is recognized, the AR video overlays on the poster and starts playing.
Step 5: Interact & Engage
Users can view, share, or follow CTAs directly from the AR experience.
Results & Impact
The campaign proved the power of AR in Marketing:
- Higher Engagement—Customers spent more time interacting with the brand compared to static posters.
- Memorable Experience—The interactive videos made product benefits easier to understand.
- Increased Conversion – The campaign influenced buying decisions by providing real product usage insights.
- Cross-Platform Impact—The same concept worked across AR posters, AR catalogues, AR brochures, and AR banners.
This project showed that ar marketing is not just a trend but a necessity for brands that want to stand out in a crowded market.
Why AR for Marketing Works
- It bridges the gap between offline and online engagement.
- It adds interactivity to traditional print marketing.
- It creates an emotional connection with the audience through video.
- It positions brands as innovative and forward-thinking.
Today, many AR advertising companies are helping brands adopt this technology, but what makes it truly impactful is the storytelling behind it. With augmented reality advertising and augmented marketing, businesses like our client are proving how effective ar smart marketing can be in industries like construction and building materials.
Conclusion
This case study of a tiles adhesive manufacturing company highlights how AR for Marketing and AR in Marketing can revolutionize brand communication. By turning a simple AR poster or AR brochure into an interactive gateway, the brand successfully engaged customers, improved recall, and enhanced its overall marketing strategy.
The future of marketing lies in combining traditional methods with innovative digital tools. And with solutions like ar marketing, businesses can deliver their message more effectively, leaving a lasting impact on their audience.
