Project Overview
The client wanted to improve the in-store shopping journey by helping customers easily locate products without staff assistance. We delivered an ar in store navigation solution that guided shoppers in real time, improving convenience, engagement, and overall store experience.
Client Overview
The client is a large-format retail brand focused on enhancing customer experience through digital innovation. With complex store layouts and high product variety, they aimed to introduce smart technology that improves in-store navigation and reduces customer frustration.
The Problem
Customers often struggled to find specific products inside the store, leading to frustration, longer shopping times, and missed purchases. Traditional signage was ineffective, and staff dependency increased operational costs. The client needed a smarter ar in store navigation approach to simplify movement and product discovery.
Project Requirements
Mobile-based navigation for in-store use
Accurate real-time guidance to shelves and aisles
Easy onboarding for first-time users
Scalable indoor AR navigation system compatible with existing store layouts
Intuitive UI for all age groups
Strategy & Planning
Our strategy focused on mapping the store digitally and building a seamless ar in store navigation experience. We planned AR markers, wayfinding cues, and UI elements that guide users visually while ensuring accuracy and smooth performance inside indoor environments.
Process & Execution
Digitally mapped store layout and product zones
Implemented real-time tracking using an indoor AR navigation system
Designed intuitive AR arrows and visual prompts
Tested navigation accuracy across multiple store sections
Challenges & Key Learnings
Maintaining precise location accuracy indoors
Adapting AR performance to different lighting conditions
Ensuring smooth experience on multiple mobile devices
Key learning: Shoppers engage more confidently and independently when supported by an indoor AR navigation system rather than static store signage.
Final Deliverables
Fully functional AR-based navigation experience
Product-level wayfinding system
Mobile-ready indoor AR navigation system
User-friendly interface for quick adoption
Results & Business Impact
Reduced time spent searching for products
Improved customer satisfaction and store engagement
Lower dependency on store staff for directions
Increased likelihood of completed purchases
Conclusion
By implementing ar in store navigation, the client transformed the physical retail experience into a guided, intuitive journey. The solution delivered measurable improvements in customer convenience, operational efficiency, and overall shopping satisfaction.
